USE CASE
- New Company
- New Product Concept
Brandrew Innovations
Vancouver, BC
Overview: In the ideation phase, we were brought on for a new patented concept for an umbrella mounting system for patio railings. We worked with the inventor and engineers on the product form and functionality, developing the brand and full product offering.
We created a successful Kickstarter campaign to launch the product as well as all the websites and systems for the North American operation.
We acted as the in-house marketing design and product development arm of the company who has seen great success with the new concept.
CREATIVE PRODUCT DEVELOPMENT
Thoughts become things.
• Worked with engineers and inventors to design Rail-EZ
• Product development and consumer testing
• Market research, pricing, and positioning
CREATIVE DIRECTION / DESIGN
The eye candy.
• Branding guide and all visual assets for the company
• Packaging and promotional materials
• Videos creation and editing
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• All advertising and Promotions
CREATIVE MARKETING
Getting the word heard.
• Website creation on multiple platforms including Shopify, Amazon, Etsy, and eBay
• Social media and content planning and creation
• Digital and physical advertising (Facebook, Google, Pinterest)
CREATIVE SALES STRATEGIES
Cha-ching!
• Kickstarter
• Shopify
• Amazon (brand store)
• Catalog and online retailer
CREATIVE BUSINESS SOLUTIONS
Getting it all off the ground.
• Incorporation and patent and Trademark
• Project management ClickUp. Set up
• SOPs for customer service and sales management
• Sourcing, shipping and logistics
• 3PL setup Amazon Multi-Channel Fulfillment
