USE CASE

- Existing Company

- New Product Lines

Lotus Pen / Brite Kids
Shanghai, China

Overview: In the early development phase, we were brought on to create a line of art activity products with an educational theme for Chinese children to be sold in the domestic Chinese Market. The goal was to have a brand that had a "European quality look and feel", but with content applicable to the domestic market. 

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We worked with the companies existing product managers and sourcing team on the product concepts, content, and functionality, developing the "Brite Kids" brand and full product offering.

We worked with Chinese educational professionals to ensure the content matched the current learning curriculums for children. Tickled Planet developed the line from initial play patterns to the bill of materials & costing, to the finished product. 

We also built set up all the websites, catalogs, and sales presentations for the Chinese market. We also built their in-house marketing design and product development team to run the brand when we were finished with the project.