- Existing Company
- New Product Lines
Lotus Pen / Brite Kids
Overview: In the early development phase, we were brought on to create a line of art activity products with an educational theme for Chinese children to be sold in the domestic Chinese Market. The goal was to have a brand that had a "European quality look and feel", but with content applicable to the domestic market.
We worked with the companies existing product managers and sourcing team on the product concepts, content, and functionality, developing the "Brite Kids" brand and full product offering.
We worked with Chinese educational professionals to ensure the content matched the current learning curriculums for children. Tickled Planet developed the line from initial play patterns to the bill of materials & costing, to the finished product.
We also built set up all the websites, catalogs, and sales presentations for the Chinese market. We also built their in-house marketing design and product development team to run the brand when we were finished with the project.
CREATIVE PRODUCT DEVELOPMENT
Thoughts become things.
• Worked with engineers, sourcing teams, and domestic educators to design the play patterns and product content.
• Product development and consumer testing
• Market research, pricing, and positioning
CREATIVE DIRECTION / DESIGN
The eye candy.
• Branding guide and all visual assets for the company
• Packaging and retail displays
• Videos creation and editing
• All advertising and Promotions
Getting the word heard.
• Website creation
• Wholesale marketing plan
• Trade show planning and execution
CREATIVE SALES STRATEGIES
• Domestic sales plan executed within
robust existing channels.
CREATIVE BUSINESS SOLUTIONS
Getting it all off the ground.
• Project management
• Sourcing and training domestic team