USE CASE
- Existing Company
- New Product Lines
Chameleon Art Products
West Sussex, UK
Overview: In the early development phase, we were brought on for a new patented concept of a color blending art marker. We worked with the inventor and engineers on the product form and functionality, developing the brand and full product offering. We set up all the websites and systems for the North American operation. We acted as the in-house marketing design and product development arm of the company taking the brand from $0 to a multi-million dollar brand in a few short years.
Making it happen.
CREATIVE PRODUCT DEVELOPMENT
Thoughts become things.
• Worked with engineers and inventors to design The Chameleon Pens, Color Tops , Pencils, Color Cards, Fineliners and a Kids line.
• Product development and consumer testing
• Market research, pricing and positioning
CREATIVE DIRECTION / DESIGN
The eye candy.
• Branding guide and all visual assets for the company
• Packaging and retail displays
• Video creation and editing
• All advertising and promotions
CREATIVE MARKETING
Getting the word heard.
• Website creation on multiple platforms as well as digital newsletters (produced over 60 issues)
• Social media and content planning and creation
• Digital and physical advertising (FB/ Mags)
• Consumer Education (Courses) and live demonstration
CREATIVE SALES STRATEGIES
Cha-ching!
• 4 Kickstarters
• Shopify Stores
• Amazon (brand store)
• Catalogs in 5 different languages and online retailer
CREATIVE BUSINESS SOLUTIONS
Getting it all off the ground.
• Incorporation, patent and trademarks
• Project management Airtable. Set up SOPs for customer service and sales management
• Shipping and logistics~ (Friegtos)
• 3PL setup Amazon Multi Channel Fulfillment