USE CASE

- New Company
- New Digital Product

Yogauthority
Vancouver, BC

Overview: From the creator's initial concept to the finished online program with over 130 videos and materials, Tickled Planet created and managed the majority of this project.

 

This online Yoga program went on to be a success and has acquired thousands of members since its inception in 2020.

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Making it happen.

CREATIVE PRODUCT DEVELOPMENT

Thoughts become things.

In Phase 1, we worked with world-famous 26&2 Hot Yoga instructors and personalities to develop the concept, content, and branding for the 26&2 Online Program. 

 

In Phase 2, we did the filming, video editing, course visual assets, and programing the course on the LMS (Kajabi). 

 

In Phase 3, we created all the promotional, social media images, landing pages, lead magnets, and advertising materials, as well as ran all the PPC advertising for Yogauthority. 

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CREATIVE DIRECTION / DESIGN

The eye candy.

• Branding guide and all visual assets for the company

 

• Videos creation and editing 

 

• All advertising and promotions

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CREATIVE MARKETING

Getting the word heard.

• Website creation on multiple platforms. 

 

• All advertising from concept to creative execution.

 

• Social media and content planning and creation. 

 

• Digital and physical advertising (Facebook) 

 

• Landing pages and lead magnets to drive email list.

 

• Email Marketing to drive sales. 

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CREATIVE SALES STRATEGIES

Cha-ching!

• Set up the course on Kajbi, a fully functioning content and sales LMS system.

 

• Created Affiliate Program. 

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CREATIVE BUSINESS SOLUTIONS

Getting it all off the ground.

• Incorporation, patent and trademark  

 

• Project management ClickUp

• Set up SOPs for customer service and sales management