|
|
Ideation & Product Development
Tickled Planet works with inventors and product development teams to create
strategies and executions for new product launches.
Areas of Expertise and Focus:
• MARKETING RESEARCH ANALYSIS AND POSITIONING STRATEGIES
•LINE DEVELOPMENT
• ROLLOUT STRATEGIES AND LINE EXTENSIONS
We are constantly asking "Why buy ours?". We examine the competition, their price points,
their shortfalls with the goal being to communicate obvious differentiations to the consumer.
We create lines not SKUs. Tickled Planet can help to create content, footprints, plan-o-grams,
product specs and BOM's that get the attention of retail buyers.
Future development plans to maximize product innovation: create Phase 1 now, with
strategies for Phase 2 and beyond.
strategies and executions for new product launches.
Areas of Expertise and Focus:
• MARKETING RESEARCH ANALYSIS AND POSITIONING STRATEGIES
•LINE DEVELOPMENT
• ROLLOUT STRATEGIES AND LINE EXTENSIONS
We are constantly asking "Why buy ours?". We examine the competition, their price points,
their shortfalls with the goal being to communicate obvious differentiations to the consumer.
We create lines not SKUs. Tickled Planet can help to create content, footprints, plan-o-grams,
product specs and BOM's that get the attention of retail buyers.
Future development plans to maximize product innovation: create Phase 1 now, with
strategies for Phase 2 and beyond.
Branding & Packaging
Break out from the crowd & clutter at retail.
Getting noticed is the first step... then communication is critical.
Here's the Package We Offer:
• PRODUCT NAMING
• LOGO DESIGN
• SELLING STATEMENTS
• POSITIONING LINES
• MARKETING MESSAGES FOR PACKAGING
• PACKAGE DESIGN AND PRODUCTION
• BRAND COMPONENTS FOR PACKAGING AND SALES/MARKETING MATERIALS
We do full brand design & execution from start to finish or we can create the
overall look of the brand and packaging - essentially a style guide that can be
used by inside design teams to execute the line and extensions. We can then
review and direct their work, as needed, to keep elements in tune with
overall vision we've created
Getting noticed is the first step... then communication is critical.
Here's the Package We Offer:
• PRODUCT NAMING
• LOGO DESIGN
• SELLING STATEMENTS
• POSITIONING LINES
• MARKETING MESSAGES FOR PACKAGING
• PACKAGE DESIGN AND PRODUCTION
• BRAND COMPONENTS FOR PACKAGING AND SALES/MARKETING MATERIALS
We do full brand design & execution from start to finish or we can create the
overall look of the brand and packaging - essentially a style guide that can be
used by inside design teams to execute the line and extensions. We can then
review and direct their work, as needed, to keep elements in tune with
overall vision we've created
Sales & Marketing Support
Tickled Planet knows a successful launch means creating excitement with buyers
and consumers alike.
The Art of the Sales Presentation:
• A Polished Visual Cohesiveness to Support the Brand.
Taking visual direction from the brand itself we create sell sheets,
line plans, product renderings, planogram visuals, and POP materials
showing the your buyer you are engaged in every step of the process.
• Give 'em the Old Razzle Dazzle.
Our expertise in product presentation comes from a history of
successfully presenting and demonstrating new products to buyers
and consumers at slaes meetings, trade shows, even live TV.
We would be happy to put on a show for you!
We can also train your sales staff to present product concepts
and marketing info for maximum impact.
• Marketing To Your Specific Audience Has Never Been Easier.
If you rely solely on your product just being on the shelf chances are that
is where it will stay.
Tickled Planet has the experience in developing what's needed to get people
talking about your product. We've written and produced Sizzle Reels,
DRTV Commercials and In-Store Videos. Our online marketing experience
includes creating websites, shopping cart sites with complete back end
development as well as product unboxing and demo videos that educate,
inform and entertain consumers.
and consumers alike.
The Art of the Sales Presentation:
• A Polished Visual Cohesiveness to Support the Brand.
Taking visual direction from the brand itself we create sell sheets,
line plans, product renderings, planogram visuals, and POP materials
showing the your buyer you are engaged in every step of the process.
• Give 'em the Old Razzle Dazzle.
Our expertise in product presentation comes from a history of
successfully presenting and demonstrating new products to buyers
and consumers at slaes meetings, trade shows, even live TV.
We would be happy to put on a show for you!
We can also train your sales staff to present product concepts
and marketing info for maximum impact.
• Marketing To Your Specific Audience Has Never Been Easier.
If you rely solely on your product just being on the shelf chances are that
is where it will stay.
Tickled Planet has the experience in developing what's needed to get people
talking about your product. We've written and produced Sizzle Reels,
DRTV Commercials and In-Store Videos. Our online marketing experience
includes creating websites, shopping cart sites with complete back end
development as well as product unboxing and demo videos that educate,
inform and entertain consumers.
